“Write crap, just get it on the page.” The best advice my Mum ever gave me. Not typical motherly advice but then my mother was not your average Mum. As a writer who struggled with the demon of procrastination she knew that the only way to get started was to get rid of the critic in your head and get that first draft started.
You are not good enough, isn’t that what we all tell ourselves?
We hear the teacher who told you that you were rubbish at English, the voice that tells you a that you are not creative, the inner pedant who says that your spelling and grammar is not good enough. Starting is the hardest part of writing but once you have a first draft you are off and running. I heard Brene Brown refer to it recently as “the shitty first draft”. Get the shitty first draft then edit and polish.
The majority of business owners struggle with creating content for their business.
The thing is who knows your business better than you do? Who knows your journey better than you?
Who can tell it with heart and soul better than you?
I get to be part of the most beautiful experience when I work on a story with a business leader.
There is the initial ‘ah ha” moment when they connect the dots of their journey — the fact that they trained as a chef in their teens, joined the corporate world but ended up creating an app around food.
Then there is the pride when they look back at their journey laid out before them and see just how much they have achieved and how far they have come.
Finally, the confidence that comes from truly knowing their why, their purpose, the origins of their path. Getting in touch with their whole journey and owning it.
Being clear on your story means being clear in your business.
When you know the why, the purpose and the motivation, it filters down to every single thing that you do. It impacts how you talk about yourself, your business and how you communicate with clients, staff and investors.
Owning your story and your journey makes you an authentic leader. The more authentic you are in your business, the more people connect with you and the more they connect with you the more they do business with you.